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Peggy Clauss
Web Design for Business Coach Peggy Clauss
Challenge
Build a website that brings together both sides of Peggy Clauss’ work – personal coaching and business coaching – in a way that feels visually distinct yet remains consistent within one unified brand.
It needed to clearly communicate her dual expertise, allowing clients to navigate between her personal coaching and business coaching while preserving brand coherence.
Differentiate Peggy’s business-coaching, maintaining cohesion with her personal brand yet evoking a more corporate, strategic, and growth-oriented feel that communicates clear and direct towards her target group.
see Gutes Leben Coach
Delivery
The site uses the same layout and structure but differentiates Peggy’s business coaching through a more reduced colour palette and strategic, confident imagery convey focus, leadership and development.
This visual identity clearly expresses the characteristics of her business coaching approach while staying consistent with the overall brand system.
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My Work
Brand Identity
Graphic Design
Web Design
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