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Universe Yoga

Branding Design for Berlin-based yoga studio Universe Yoga

Challenge

Develop a brand identity that reflect Universe Yoga’s inclusive, empathetic, and holistic approach.

The brand needed to convey balance, calmness, and accessibility while representing the philosophy and personality of the studio’s founder, Melina Liebler.

Delivery

The logo combines four interconnected elements representing contrasts: moon and sun, new moon and full moon, yin and yang, passive and active – symbolising harmony, interdependence, and balance.

The visual language is minimalistic and modern, reflecting the studio’s ethos and Melina’s approach to yoga. The warm, calming colour palette evokes a sense of light, fulfilment, and serenity.

Complementary brand assets, including fonts and social media templates, ensure a consistent, welcoming, and inclusive experience across all touchpoints.

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My Work


Brand Identity

Logo Design

Social Medie Assets

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