The brand features a classic serif wordmark that, like the products themselves, stands the test of time.

The Monstera plant is incorporated as a symbolic element, referencing longevity, respect for elders, and the fulfilment of aspirations – echoing its meaning in Chinese culture and Feng Shui.

The visual language uses natural lighting and imagery of calm, confident, content people to communicate authenticity and well-being.

Packaging design is clean, fresh, and elegant, translating the brand’s premium, modern identity into a tactile and visually striking experience.