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MAJU
Brand Identity Design for premium women-focused travel brand MAJU
Challenge
Create a brand identity – including logo and colour system – that captures MAJU’s sophisticated, forward-thinking character while reflecting its personal, high-quality approach to women-focused travel.
Find a way to build a versatile logo, that includes MAJU's dinner and talk events.
Delivery
The visual identity translates MAJU’s philosophy of modern elegance and meaningful experiences into a timeless brand system.
The option to switch between sub-logo lines gives MAJU a flexible framework to highlight different event formats while keeping the brand consistently recognisable and cohesive.
The branding communicates confidence, individuality and a subtle sense of adventure while remaining refined and long-lasting.
Every detail reflects MAJU’s commitment to highly personalised, exceptional travel experiences designed to inspire movement, discovery and connection.
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My Work
Art Direction
Logo Design
Branding
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